International Expansion of Mental Healthcare
Solution
Incubyte enabled a mental healthcare platform to
scale internationally, with support for 22+
languages across 52+ countries.
INDUSTRY
Mental health solution provider
(Healthcare)
Service
Internationalization
Engagement
Global-ready in 3
months
ON THIS PAGE
The Outcome – Potential Impact
52+
Countries with product presence
22+
Languages supported
15k+
Global users added
THE CHALLENGE
A $2B mental health platform that only spoke English
Our client started in 2016 and, after Series C funding in 2021, reached a $2 billion valuation.
They offer top-quality mental healthcare worldwide. For the first few years, though, they
only served English speakers in the US.
To go global, they needed native language support. That meant three challenges: scaling
the existing design, supporting new countries and supporting new languages.
THE APPROACH
Separate the words from the code
We made the product ready for any language across the frontend, backend and
email, then added right-to-left support.
01
Frontend
We moved UI-embedded content into JSON files to separate code from
language, and generalized common content. Helpline numbers now display dynamically
based on the user’s location. We brought in Crowdin for translations and connected it
to the GitHub pull-request workflow, so pipelines handle translations without manual
developer work.
02
Backend
We followed the same pattern, serving translated content from a hybrid of
database and YAML files, with Crowdin providing translations.
03
Emails
We integrated Iterable, whose locale-based templates translate content
automatically based on each user’s preference, and migrated existing emails to these
easy-to-edit templates.
04
Right-to-left languages
We added bidirectional text and icons that mirror based on
language – for example, the direction of the back arrow.
THE OUTCOME
A new language in under seven days
After a close analysis of the product and the client’s needs, Incubyte delivered a highly
scalable solution in a short timeframe.
Global readiness in three months.
New languages in under seven days, with minimal development effort.
Launched in 52+ countries and 22+ languages in the months that followed.
A long-term partnership built on executing the client’s vision and strategic direction.
STACK
Tech
JSON i18n files
YAML
Crowdin
GitHub PR workflow
Iterable
RTL / bidirectional
UI
Team
Akshay Vadher
Software Craftsperson – Tech Advisor
Sanket Dhokte
Technical Product Craftsperson
Yogendra Jaiswal
Software Craftsperson
Weighing a rewrite?
There’s a third path. Most of our work begins with a thirty-minute conversation.