International Expansion of Mental Healthcare Solution

Our client started their journey in 2016 and received series C funding, resulting in a valuation of $2 billion in 2021. They now offer top-quality mental healthcare solutions worldwide. For the initial few years, our client’s reach was limited to English speakers in the US. As part of their expansion strategy, they now needed to add native language support and take their solution global.

Expanding the product presented its own set of challenges that included scalability of the existing design, support for new countries, and support for new languages.

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Incubyte's approach included:

Tackling the Frontend:

We started by moving UI-embedded content to simple text files. This helps simplify the process of introducing new languages in the future. We used JSON files to separate code from the language embedded in it. In addition to generalizing common content, helpline numbers are dynamically displayed based on user location to ensure users get the correct information. Lastly, we introduced Crowdin, a third-party translation provider, to get translations for new languages. To extend this further, we integrated Crowdin with GitHub PR workflow so that the automated pipelines can handle the translations without a developer’s manual intervention.

Consistency in the Backend:

We took similar steps in the backend to those in the frontend. For translations, we opted for a hybrid of database and YAML files for serving translated content, using Crowdin as our choice tool for providing translations.

Solution for Emails:

We integrated a third-party mail service provider, Iterable. Iterable offers smooth email translations thanks to its locale-based templates that automatically translate content based on the user's preference. For existing emails, we migrated them to use these easy-to-edit templates.

Support for RTL Languages:

Bidirectionality is an integral part of the UI to support RTL content. An instance of this would be the direction of the arrow that indicates the back button in RTL languages. To accommodate this, we added bidirectional text and icons configured to mirror depending on the language needs.

Through thorough analysis of the existing product and client requirements, Incubyte successfully delivered a highly scalable solution within a condensed timeframe.

Our key achievements:

Globalization Readiness: Within three months, we transformed the product to be ready for global markets.

Swift Language Integration: In under seven days with minimal development effort, we can seamlessly introduce a new language.

Extensive Market Reach: Within the subsequent months, the product was launched in over 52 countries and available in more than 22 languages.

Building Trust and Long-term Partnership: Our commitment to executing the client's vision and strategic direction not only delivered results but also fostered trust and cultivated a long-term partnership.
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*All the metrics in this case study are accurate as of the time of publishing.